Hello, I am
Data-driven Insurance Marketer. I bridge the gap between Insurance Integrity and Digital Velocity. Focusing on Operational Efficiency, Data Visualization, and Customer-Centric Growth to drive sustainable business value.
Deep expertise in Finance & Insurance. Combining industry knowledge with digital velocity.
Member of Asahi Mutual Life Insurance Company (Japan). Leading data-driven marketing and strategic planning. Driving growth through data-driven strategies and marketing automation.
Financial content platform integrating data science and machine learning for predictive investment analytics.
11 years in securities. Started as Online Marketing Executive (2013), promoted to Senior Specialist, then Manager (2019). Investment Advisor & IR Lead. Led financial product development and the LYS machine learning project.
Optimized online visibility and content strategies for Vietnam's leading financial news portal.
Associate, Life Management Institute (ALMI®)
Professional certification in life insurance management, covering operations, compliance, and customer experience.
Verify BadgeCustomer Experience for Insurance (CX50)
Specialized certification in customer-centric strategies for the insurance industry.
Data Science & Machine Learning Certificate
Advanced program in statistical modeling, supervised/unsupervised learning, and Python data engineering.
Journalism Professional Certificate
Professional certificate in media communication, content strategy, and digital journalism.
Built the automation backbone for Asahi Life Vietnam. Real-time lead routing from Google/Meta Ads to Bitrix24/HubSpot via Webhooks. Reduced lead response time by 90%.
Centralized Looker Studio dashboard unifying ad spend (Google/Meta/TikTok) with core business metrics. Visualized ROAS, CPA, and CLV for C-suite decision making.
Open-source financial analysis tool using Machine Learning to predict stock market trends. Implemented data pipeline with Pandas and prediction models with Scikit-learn.
Orchestrated full-funnel digital strategy for insurance products. Implemented GTM Server-side tagging and CAPI to bypass cookie restrictions and improve signal quality.
Lê Đặng Trung Hiếu specializes in Insurtech and Performance Marketing. With over 16 years of experience, I lead the digital acquisition strategy at Asahi Life Consulting Vietnam, a member of Asahi Mutual Life Insurance Company, integrating SEO and data science to drive growth. Currently serving as Marketing Manager.
Asahi Life Consulting Vietnam is a member company of Asahi Mutual Life Insurance Company (Japan). I support the company's digital transformation and performance marketing initiatives, leveraging marketing automation and data-driven insights to enhance business growth.
Proficient in full-stack Growth (Google/Meta Ads, DSP), Data Engineering (BigQuery, SQL, Looker Studio), and Automation (Python, Apps Script, n8n/Zapier) to drive operational efficiency.